Distributor

Marketing and Request Form Resources

Marketing/Sales Website

ESP+ Websites:

ESP Websites:

Knowledge Base

https://kb.asicentral.com/

Use for member self-service and for how-to-dos on any topic

ESP+ Websites

Examples: https://asicentral.com/distributors/website-solutions/

Request form: https://form.jotform.com/customwebdesign/esp-plus-websites

Procedures & Expectations

Download the process document

IMPORTANT:
Functionality cannot be changed. Only cosmetic changes apply.
The checkout process cannot be altered.

  1. Sales enters ESP Website order into Personify.
  2. Personify auto-generates Welcome Member Letter (To Be Created) send to member and includes link to Questionnaire form: https://form.jotform.com/customwebdesign/esp-plus-websites.
  3. Personify generates Daily Report issued to Coordination.
  4. Member completes and returns form within 48 hours to [email protected]. If questionnaire is not received within 48 hours we will build the site to best match the member’s brand, including (Brandfetch website can be used to assist with this):
    • Company Logo If Found with Color Match
    • All Contact Info from Personify
    • Best Match to Core Industry
  5. If the member contacts the AE/CSM with questions/comments about the website, it must be forwarded to [email protected] (with proper subject line). Webart will follow up directly with the customer and document in Personify.
  6. Coordination matches Questionnaire submissions to Daily Report entries before building a site. Build to be complete in 3-5 business days from this point.
  7. Coordination gathers all materials needed to build site.
  8. Design and/or Coordination builds website.
  9. Coordination sends Live Letter email to customer; cc: AE & CSM; bcc: [email protected]. Live Letters are sent from [email protected].
  10. If questionnaire is returned after the site is launched, the site will be changed to reflect the answers. This process will take 3-5 business days.

ESP+ Stores

Examples (coming soon): https://asicentral.com/distributors/company-stores/

Request form: https://form.jotform.com/customwebdesign/espplus-stores

Procedures & Expectations

Download the process document

IMPORTANT:
Functionality cannot be changed. Only cosmetic changes apply.
The checkout process cannot be altered.

Product Codes:
Stores_Plus_License_Fee (general code for all +Stores)
Stores_Plus_Setup_Fee (specific code for Creative Labs to setup +Store)

  1. Sales rep receives and confirms order upgrade with member.
  2. Sales rep sends completed order template to sales admin.
  3. Admin manually enters the order into Personify.
  4. Admin manually notifies AE and Support via an email.
    Use SUBJECT LINE: TIME SENSITIVE - NEW ESP+ STORES ORDER.
    Note: Sales must provide Support with the full name of the user and if primary on the account – required information for the license setup.
  5. Support sets up the license in GAIA (could take up to 6 hours depending on call volume) and notifies AE and Sales admin license is setup. NOTE: Include Creative Labs on this email if the Setup option was purchased: [email protected]
  6. AE sends Welcome Letter email to the member: There are two versions of the Welcome email - 1 for members who did not choose the Setup upgrade and 1 for members who DID purchase the Setup and need to be sent a questionnaire for Creative Labs. You can read them both here.
    Both letters contain the QUESTIONNAIRE FORM for Setup purchasers only: https://form.jotform.com/customwebdesign/espplus-stores
  7. Personify generates a Daily Report issued to Creative Labs indicating new Store builds.
  8. Member completes and submits questionnaire. Submitted questionnaires are sent to [email protected]; cc: AE.
  9. Creative Labs matches questionnaire submissions to Daily Report entries before setting up the Store.
  10. Setup to be complete in 5-7 business days from this point.
  11. Creative Labs sets up a Store to include 20 unconfigured products indicated on the questionnaire.
  12. Creative Labs sends Live Letter email to member; cc: AE, CSM; bcc: [email protected]. Live Letters are sent from [email protected].
  13. Creative Labs conducts 60-minute follow up call to tutor member on product configuration, 1-2 days after Live Letter is sent.

New ESP Website (Basic/Templated)

Templates: https://go.asicentral.com/espwebsites

Request form: https://form.jotform.com/customwebdesign/esp-website-questionnaire

Procedures & Expectations

Download the process document

IMPORTANT:
Functionality cannot be changed. Only cosmetic changes apply.
The checkout process cannot be altered.

  1. Sales enters ESP Website order into Personify.
  2. Personify auto-generates Welcome Member Letter (To Be Created) send to member and includes a link to Questionnaire form: https://form.jotform.com/customwebdesign/esp-website-questionnaire
  3. Personify generates Daily Report issued to Coordination.
  4. Member completes and returns form within 48 hours to [email protected]. If questionnaire is not received within 48 hours we will build the site to best match the member’s brand, including (Brandfetch website can be used to assist with this):
    • Company Logo If Found with Color Match
    • All Contact Info from Personify
    • Best Match to Core Industry
  5. If the member contacts the AE/AM with questions/comments about the website, it will be forwarded to webart (with proper subject line). Webart will follow up directly with the customer and document in Personify.
  6. Coordination matches Questionnaire submissions to Daily Report entries before building a site.

    Build to be complete in 7-9 business days from this point.

  7. Coordination gathers all materials needed to build site.
  8. Design and/or Coordination builds website.
  9. Coordination sends Live Letter email to customer; cc: AE & CSM; bcc: [email protected]. Live Letters are sent from [email protected].
  10. If questionnaire is returned after the site is launched, the site will be changed to reflect the answers.

    This process will take 5-7 business days.

Customize My ESP Website (Custom)

Examples: https://go.asicentral.com/customwebsites

Custom Websites Toolkit: https://custom.espwebsite.com/
Password: custom

Request form: https://form.jotform.com/90135113092950

Procedures & Expectations

Download the process document

IMPORTANT:
All Custom Websites retain the functionality of a standard ESP Website.
The checkout process cannot be altered.

  1. Request Form
    Sales: completes and submits request form to begin Custom Website process for Distributors, including all Corporate customers.
    https://custom.espwebsite.com/
    Password = custom
  2. Jira request
    Coordination: receives request form and initiates Jira request, which is assigned to Design.
  3. Customer Discovery Call
    Sales: initiates discovery call to include customer, Design and Coordination to review request, discuss direction and communicate expectations. Set up call using Outlook calendars and be sure MS Teams link is included.
  4. Quote
    Design: creates formal time estimate, based on discovery call, and submits to Coordination.
    Coordination: submits time estimate to Sales and Dan Brown to apply cost estimate.
    Dan Brown/Sales: submits cost estimate to Coordination.
    Coordination: creates signable PDF contract and submits to Sales.
    Sales: submits signable PDF contract to customer for approval.

    Sales must include important next steps in email to customer along with the contract. See below.* 50% of approved cost is billed by Sales; cc: Coordinator on email request to Admin.
  5. Content gathering
    Coordination: collects assets from customer based on discovery call and contract approval.
  6. Mockup
    Design: creates website home page mockup for customer approval.
  7. Deploy
    Design: codes approved mockup into a live-demo website and sent for customer review. Balance of approved cost is billed by Sales; cc: Coordinator on email request to Admin.
  8. QA Site
    Customer, Coordination, Design: conducts internal, and external, reviews to finalize website. Customer receives 2 sets of revisions before additional costs are incurred.
  9. Sign-Off
    Coordination: customer formally approves website, via email.
  10. Site Launch
    Coordination: swaps custom live-demo domain with existing domain(s) and sends final email to customer informing them the website is live and active; cc: Sales.

At any point of the process if the customer is nonresponsive after the 3 allotted days, the Coordinator will reach out to the Sales Rep. The Sales Rep will have 2 business days to get customer engaged with the Coordinator. If there is no response from the customer, the Coordinator will move to the next step in the process.

Add Promo to My ESP Website (Seamless)

Examples: https://go.asicentral.com/promowebsite

Request form: https://form.jotform.com/90214800469959

Procedures & Expectations (Same as Custom)

Download the process document

IMPORTANT:
All Custom Websites retain the functionality of a standard ESP Website.
The checkout process cannot be altered.

  1. Request Form
    Sales: completes and submits request form to begin Custom Website process for Distributors, including all Corporate customers.
    https://custom.espwebsite.com/
    Password = custom
  2. Jira request
    Coordination: receives request form and initiates Jira request, which is assigned to Design.
  3. Customer Discovery Call
    Sales: initiates discovery call to include customer, Design and Coordination to review request, discuss direction and communicate expectations.
  4. Quote
    Design: creates formal time estimate, based on discovery call, and submits to Coordination.
    Coordination: submits time estimate to Sales and Dan Brown to apply cost estimate.
    Dan Brown/Sales: submits cost estimate to Coordination.
    Coordination: creates signable PDF contract and submits to Sales.
    Sales: submits signable PDF contract to customer for approval.

    Sales must include important next steps in email to customer along with the contract. See below.* 50% of approved cost is billed by Sales; cc: Coordinator on email request to Admin.
  5. Content gathering
    Coordination: collects assets from customer based on discovery call and contract approval.
  6. Mockup
    Design: creates website home page mockup for customer approval.
  7. Deploy
    Design: codes approved mockup into a live-demo website and sent for customer review. Balance of approved cost is billed by Sales; cc: Coordinator on email request to Admin.
  8. QA Site
    Customer, Coordination, Design: conducts internal, and external, reviews to finalize website. Customer receives 2 sets of revisions before additional costs are incurred.
  9. Sign-Off
    Coordination: customer formally approves website, via email.
  10. Site Launch
    Coordination: swaps custom live-demo domain with existing domain(s) and sends final email to customer informing them the website is live and active; cc: Sales.

At any point of the process if the customer is nonresponsive after the 3 allotted days, the Coordinator will reach out to the Sales Rep. The Sales Rep will have 2 business days to get customer engaged with the Coordinator. If there is no response from the customer, the Coordinator will move to the next step in the process.

Create a Client Store (Company Stores)

Examples: https://go.asicentral.com/CompanyStores

Company Stores are designed for self-setup by members with assistance from Technical Product Support.

If a member wants to customize a Company Store use the Custom Website form: https://form.jotform.com/90135113092950

Procedures & Expectations (Same as Custom)

Download the process document

IMPORTANT:
All Custom Websites retain the functionality of a standard ESP Website.
The checkout process cannot be altered.

  1. Request Form
    Sales: completes and submits request form to begin Custom Website process for Distributors, including all Corporate customers.
    https://custom.espwebsite.com/
    Password = custom
  2. Jira request
    Coordination: receives request form and initiates Jira request, which is assigned to Design.
  3. Customer Discovery Call
    Sales: initiates discovery call to include customer, Design and Coordination to review request, discuss direction and communicate expectations.
  4. Quote
    Design: creates formal time estimate, based on discovery call, and submits to Coordination.
    Coordination: submits time estimate to Sales and Dan Brown to apply cost estimate.
    Dan Brown/Sales: submits cost estimate to Coordination.
    Coordination: creates signable PDF contract and submits to Sales.
    Sales: submits signable PDF contract to customer for approval.

    Sales must include important next steps in email to customer along with the contract. See below.* 50% of approved cost is billed by Sales; cc: Coordinator on email request to Admin.
  5. Content gathering
    Coordination: collects assets from customer based on discovery call and contract approval.
  6. Mockup
    Design: creates website home page mockup for customer approval.
  7. Deploy
    Design: codes approved mockup into a live-demo website and sent for customer review. Balance of approved cost is billed by Sales; cc: Coordinator on email request to Admin.
  8. QA Site
    Customer, Coordination, Design: conducts internal, and external, reviews to finalize website. Customer receives 2 sets of revisions before additional costs are incurred.
  9. Sign-Off
    Coordination: customer formally approves website, via email.
  10. Site Launch
    Coordination: swaps custom live-demo domain with existing domain(s) and sends final email to customer informing them the website is live and active; cc: Sales.

At any point of the process if the customer is nonresponsive after the 3 allotted days, the Coordinator will reach out to the Sales Rep. The Sales Rep will have 2 business days to get customer engaged with the Coordinator. If there is no response from the customer, the Coordinator will move to the next step in the process.

Add Content to My ESP Site

Examples: https://go.asicentral.com/content

Request form: https://form.jotform.com/90135113092950

Premium Feature Packages (for ESP Websites only)

Examples: https://go.asicentral.com/espwebsites

Demo Site: https://premiumfeatures.espwebsite.com/

No request form. Use this spreadsheet when submitting orders.

Procedures & Expectations

Download the process document

GOAL: Streamline the sale and pricing to add premium features to Basic ESP Website template. Fill the void for members who only want a handful of features but not a complete Custom Website.

SOLUTION: Offer members various package add-ons to a Basic Website template which they can select according to their budget and customize with the options that are most important to them.

Request Process:
  • 10-15 business day turnaround from when Creative Labs receives all assets.
  • All changes will be made to live websites; no mockups will be provided.
  • All billing handled by Sales Admin after completion.
  1. Sales enters Personify code and Order Details with Package selection and Feature requests.
  2. Personify report sent daily to Creative Labs Coordination (cc: Rick A).
  3. Coordination reaches out to member via email or call, if needed, to gather details and assets. 10-15 business day turnaround begins when all assets are received.
  4. Coordination assigns to Design to fulfill request.
  5. Coordination sends live letter to member (cc: Sales Rep and [email protected]).
  6. Sales Admin releases billing to client.

Personify Product Code: CREATIVE_SERVICES

Rate Codes:

Premiumfeaturepackage_A
Premiumfeaturepackage_B
Premiumfeaturepackage_C
Premiumfeaturepackage_D

Available Packages:

Package A: $199
Includes 2 premium features added to a Basic Website template (see list below).

Package B: $399
Includes 4 premium features added to a Basic Website template (see list below).

Package C: $599
Includes 6 premium features added to a Basic Website template (see list below).

Package D: $799
Includes 8 premium features added to a Basic Website template (see list below).

Premium Feature Add-ons:
  1. Sticky Navigation* – When the top portion of your website with logo and menu remains at the top of the page as you scroll down on the website.
    *Template dependent
  2. Mega Menu – A more extensive menu containing columns and images rather than traditional dropdown list of items. Create up to 24 links using keyword searches.
    Specs: member provided links or ASI will choose.
  3. Rotating Banners – A slideshow of 3 banners at the top of your website displaying multiple images in one space. Provided by member or the ASI Creative Labs team.
    Specs: hi-res JPG or PNG file; no smaller than 1500 pixels wide and all the same height.
  4. Product Array Banner – 1 custom banner of promotional products created by the ASI Creative Labs team.
    Specs: member can select categories or ASI will choose.
  5. 4 Category Tiles – 4 photographic tiles showcasing your choice of categories linked to keyword search or any other location on the website.
    Specs: hi-res JPG or PNG file; no smaller than 500 pixels wide and all the same height.
  6. 8 Category Icons – Up to 8 graphic icons showcasing your choice of categories linked to keyword search or any other location on the website.
    Specs: vector-based EPS or PNG file.
  7. Logo Carousel – A slideshow of up to 20 (non-linked) logo brands you use or companies who conduct work with you.
    Specs: JPG, PNG or PDF file.
  8. Testimonial Slider – Animated carousel on your home page showcasing up to 10 client testimonials provided by member.
    Specs: Word document for copy.
  9. General Information Page – Copy and images provided by member. (Additional charge if member requires copywriting services.)
    Specs: Word document for copy. Hi-res JPG or PNG file for images; no smaller than 500 pixels wide.
  10. Photo Gallery Page – Also referred to as a ‘portfolio’. It’s the place to showcase – and show potential clients – projects and work you’ve completed. Up to 20 images provided and cropped by member, of past work.
    Specs: hi-res JPG or PNG file; no smaller than 500 pixels wide. Heights can vary.
  11. Meet the Team Page – Headshots, short biographies and contact information for up to 10 staff members. Images and text provided by member.
    Specs: Word document for copy. Hi-res JPG or PNG file for images; no smaller than 500 pixels wide.
  12. Testimonial Page – Custom page showcasing up to 15 client testimonials provided by member.
    Word document for copy.
  13. Social Media Feed* – Pulls content directly from your social media accounts onto your website.
    *3rd party application required. Code to be provided by member. May include fees.

Logo Design

Examples: https://go.asicentral.com/LogoDesign

Request form: https://form.jotform.com/91344771216961

Procedures & Expectations

Download the process document

Price: $499/logo, one-time charge. Includes 2 versions to pick from and 2 revisions prior to final approval. Additional changes will result in an increased charge at $100/hr.

Turnaround time: 10 business days from Creative Labs receiving order.

Process:
  1. Rep/Nicole enters order into Personify and bills full amount of $499, up front.
  2. Rep provides customer with Jotform link to explain what they want for the logo (text, colors, elements, style, etc.). Submitted form goes to Steve, Rick and Coordination (via customwebdesign email).
  3. Coordination assigns job to Design.
  4. Design, following the instructions in the Jotform, provides a first draft, which includes 2 logo versions.
  5. Coordination proofs 2 versions to client and asks them to pick one with 2 rounds of changes allowed. Additional changes beyond this would result in an increased charge.
  6. Customer must approve logo via email.
  7. Once customer approves a logo, Design will provide the logo in the following formats: JPG, PNG, PDF and EPS.
  8. Coordination mails logos to customer.

Personify code: Creative_Services (one-time fee code with open pricing)

Custom Products (for ESP Websites only)

Procedures & Expectations

Download the process document

IMPORTANT:
The pricing below is for EIT/Data Updates creating the products & Coordination adding the products to a standard Product Collection.

  1. Sales enters order into Personify; EIT is alerted.
  2. Sales emails [email protected]. Let us know how many products are involved, what to name the Product Collection, and how to add it to the site.
    Example of Subject line: 125754 Joe’s Promos – Custom Products Order Placed
  3. EIT - [email protected] will email member custom product template.
  4. EIT performs data entry once completed template is received.
  5. EIT emails customer, Sales rep and [email protected] confirming completion.
  6. Coordination picks up request (in Webart) by ASI number and completes as instructed.
Personify Rate Code Price SLA
1_10_PRODUCTS $199 10 biz days
11_50_PRODUCTS $299 15 biz days
51_100_PRODUCTS $499 20 biz days
101_250_PRODUCTS $999 30 biz days

Maintenance Packages (for ESP Websites only)

Examples: https://go.asicentral.com/espwebsites

Procedures & Expectations

Download the process document

2 Package options:

Package 1 = $20/mo. (Promoted as ANNUAL updates)

  • 1 banner update (Includes some custom work on the banner if needed)
  • 10 general navigation link updates
  • Product Collection update (Up to 32 ESP products provided by customer)

*Client will receive an email reminder once/year to make these updates.

Package 2 = $60/mo. (Promoted as QUARTERLY updates)

  • 4 banner updates (Includes some custom work on the banner if needed)
  • 10 general navigation link updates
  • Product Collection update (Up to 32 ESP products provided by customer)
  • Update of 2 content pages (Text and image provided by customer)

*Client will receive an email reminder once/year to make these updates.

Process:
  1. Rep sells maintenance package
    • Must notify the customer that we will not make any changes without their request. Although we will send them a reminder (email), if they choose to ignore, we will assume they don’t wish to make any changes now and proceed without action.
    • No roll overs will be done. Whatever they didn’t use in a year will be lost and a new package will start.
    • No substitutions are to be made to what the maintenance package includes. If a customer decides they don’t want certain things included and want something in exchange, sales rep will ask design for a quote for a Custom maintenance package. This will be entered under an hourly personify code instead (see below).
    • Banner updates include custom work for only 1 banner or 4, depending on the package. The current rotating banners in Basic sites include 3 images but we will only do custom work in 1 of the and can replace the other 2 with something from the existing library or provided by the customer.
    • Quarterly package is just directional. Customer can choose to make all the updates at once twice/year, etc. (e.g. we could create 3 custom banners to replace their full rotating banner at once instead of in 3 different quarters)
  2. Nicole enters order into Personify (see below for codes)
  3. A Pardot email will be sent every year on the anniversary of their renewal to let them know that part of their membership package includes websites updates and to reply when they are ready.
  4. When a customer replies with updates, the email will go to [email protected].
    • If the email has any account or billing questions, the Coordinator will forward to the AE to handle.
    • If the email asks for updates, Coordinators will enter job in JIRA and proceed with the updates.
      • Coordinator will either make the changes themselves or assign to a Designer (as needed). All work performed to the customer’s website will be logged into the JIRA ticket, updating what is left to use for the remainder of the year. (e.g. customer uses 1 of the 4 banner updates. Coordinator will note that only 3 banners are remaining in this package year).
      • If a customer asks for changes beyond what’s included in the Maintenance Package, they will be quoted separately. No substitutions are to be made to the Maintenance Packages.
Personify codes:
  • Basic websites:
    • $20/month package – ESPW_MAINT $240
    • $60/month package – ESPW_MAINT $720
  • Custom websites:
    • $20/month package – CUSTOM_WEB_MAINT $240
    • $60/month package – CUSTOM_WEB_MAINT $720
    • Custom quote for either Basic or Custom websites (doesn’t fall into any package above):
    • DIST_WEBSITE_MAINT_HRLY – 1 hour, 2 hour, etc.

Category Inclusion/Exclusion List

Download The List

Glossary of Terms

API Data Feed – Application programming interface (API) integrates the ESP database into a non-ESP Website. At ASI, this product is known as ASI SmartLink and is sold by Account Executives.

Banner – A graphical element displayed on websites to attract attention of users and encourage them to click on the banner to visit a product collection, a specific product, or an interior page.

Banner (Product Array) – A banner which showcases a collection of products or items in a visually appealing and organized grid pattern or as a simple still life.

Banner (Rotating) – A banner which displays a series of images, messages, or promotional content in a rotating or sliding manner. Aka banner carousel or slider.

Blog – A regularly updated website or online platform where individuals, organizations or business share written content on various topics.

Basic ESP Website – A templated, out-of-the-box, ESP Website design solution.

Category Tile – A photographic element used to display and organize different content categories or sections.

Category Icon – A graphical element used to display and organize different content categories or sections.

Checkout Process – Refers to the series of steps a user must complete to finalize a purchase of products. It is a crucial stage in the e-commerce journey where the user transitions from selecting products to making a payment and completing the transaction.
Creative Labs is unable to change any functionality of the Checkout Process.

Company Store – A custom online store that offers products branded for a specific company, event, or market. Stores are meant as self-service and self-setup for distributors.

Content Pages – Ready-to-go custom content pages to provide additional material to an ESP Website (both Basic and Custom). Pages are designed to keep visitors engaged and educated on specific markets and products.

Corporate Template – A templated design for corporate members providing the ability to create sub-websites, or child sites, for separate franchise owners from a parent template.

Custom ESP Website – A paid option for a uniquely designed ESP Website. All sites are quote upon request. Product functionality cannot be customized.

Custom Products – Ability to create customized products for ESP Websites. Members can use products from ESP or provide their own.

  • Search & Copy: Searching for a product already listed in ESP and customizing the product information.
  • + Add a New Product: Adding one’s own product data into a blank product template.
Members can create their own custom products, or they can be created by EIT, for a Custom Product fee.

Custom Website Designs – A visual resource for sales reps and members of Custom ESP Website projects. Real life examples are the best way to get an idea of what a member is looking for ahead of a discovery call. https://go.asicentral.com/customwebsites

Demo Site – A temporary URL we use to deploy the site. The member will continue to see their current site until all customizations are completed and approved. Once approved, we switch the temporary URL to the permanent URL and the site is live.

Front-End Design – The ability to change and alter the user-interface to ESP Websites. It encompasses changing visual brand logos, colors, graphics, images, typography, and layouts to achieve desired outcomes.

Discovery Call – A call between the sales rep, member, coordinator, and designer to discuss the member’s needs and goals for a Custom ESP Website. Calls range from 30-60 minutes and a quote will be provided in 5 business days.
It’s important the sales rep prepare the member for the call by providing a set of website examples the member likes, number of pages for the website and any other input to streamline the call.

Deploy – When the designer takes the mockup and starts applying it to a live demo site. Here, you will be able to click links, see hover animations and preview how the site will appear on a mobile phone.

eCommerce – The buying and selling of products over the internet. It involves online transactions between businesses, individuals, or entities, enabling them to conduct commercial activities without the need for the need for physical presence in a brick-and-mortar store.

Functionality – The set of features, capabilities, and actions that ESP Websites is designed to perform or support. It encompasses specific tasks, operations and interactions users can engage with to achieve desired outcomes.
Creative Labs is unable to change any functionality when creating an ESP+ Website.

Jot Form – 3rd party host for internal and external Creative Labs work requests.
See home page for all forms.

  • Basic Website Questionnaire: for a new templated site.
  • Value Add Request: for retention to add free updates to a site.
  • Premium Feature Packages: for adding specific, pre-determined design elements to a site.
  • Custom Website Request: for a custom designed site.
  • Add Promo to My Website (Seamless): for adding promo to an existing, outside site, by creating an ESP Website page in the same design as the outside site.
  • Add Content Pages: for adding pre-determined content pages to a site.
  • Logo Design: for creating a new custom designed logo.

Knowledge Base – ASI’s website dedicated to learning, training, and support for all products. Especially useful as a ‘how-to-learn’ center for members and ASI staff, alike.

Lifestyle Images – Photos or visuals that capture moments, scenes, or settings depicting a particular way of living, often showcasing a desired or aspirational lifestyle.

Logo Carousel – A slideshow of brand logos a member uses or companies they conduct work with.

Logo Design – An inexpensive solution for members who need a new logo design. Creative Labs designers work with the member for a professional outcome which meets their marketing goals and needs.

Mega Menu – A more extensive navigation menu containing columns and images rather than a traditional dropdown list of items.

Meet the Team Page – A page of headshots, short biographies, and contact information for a company’s staff.

Mockup – A static image of the homepage of a proposed Custom ESP Website. The mockup functions like a screenshot and is not responsive or active but gives a sense of layout, imagery, and color the designer will be applying to the site.

Photo Gallery Page –A web page to showcase – and show potential clients – projects and work completed. Also referred to as a portfolio.

Premium Feature Packages – Packaged design add-ons to a Basic website template.

Product Collection – A grouping of products within ESP. Up to 100 products allowed, per collection.

  • Global Level Product Collection: A collection created and managed by ASI. Available to all ESP Website users.
  • Company Level Product Collection: A collection created and managed by a member. Only available within that member’s account.

Product of the Day – An ESP Module which automatically changes daily with a new featured product. Members can customize their POTD schedule within the ESP Websites Admin.

Promo Store (aka Add Promo to My Website) – An ESP Website customized to match a member’s external site to deliver a cohesive design. Also referred to as Seamless design.

Quote – A contract the member signs providing cost of the website along with the time frames they will receive for the mockup and demo site.

Select-A-Search (aka Saved Search) – A saved search result set of products.

Search Results – The product results yielded from searching on a website.

Search Terms – The terms used to conduct a search, for example, ‘blue mug’.

SEO (aka Search Engine Optimization) – A set of practices and strategies aimed at improving the visibility and ranking of a website or online content in search engine results pages (SERPs). The goal is to attract organic (unpaid) traffic to a website by making it more relevant and appealing to search engines and users.

Social Media Feed – Pulling content directly from a member’s social media accounts onto their website.

SSL Certificate – A digital padlock for your site which encrypts information from the web server to a browser. ESP Websites and Company Store(s) have SSL Certificates and ASI also offers the service for custom domains. All ESP Websites and Company Stores have an SSL Certificate; this is why you'll see the URL always begins with https://. Even if your custom domain is hosted through a different domain registrar, such as GoDaddy or Network Solutions where it might not have an SSL Certificate, ASI is offering this service for our members.

Sticky Navigation – When the top portion of a website containing the logo and menu navigation remains at the top of the page as you scroll down on the website.

Template – A standard layout available to members, included in the price of their Basic ESP Website or Company Store. Templates are segregated by site type, i.e., Company Store Templates could not be used for an ESP Website and vice-versa.

Testimonial Slider – A rotating carousel showcasing customer testimonials.

Value Add – A retention tool for adding free updates to an existing ESP Website.

Virtual samples – Enables display of all Virtual Sample-enabled products with the Supplier's original product image or display with a logo from the member’s Image Library (Media Manager).

Webart – An internal ONLY mailbox managed by the Coordination team where questions and requests relating to ESP Websites should be directed ([email protected]). Do not share address with members.

Website Admin – Often referred to as “the Admin” – a licensed application to access the back-end of an ESP Website or Company Store (both Basic and Custom). The Admin is the central location for managing and customizing existing ESP Websites and Company Stores.